Meta Ads + GoHighLevel · AC & Heatpump installers only

Predictable AC and heatpump installs, year-round.

We build the full acquisition system for AC and heatpump installers. Meta Ads, qualification flows, and a GoHighLevel pipeline that books homeowner appointments year-round, not just during heatwaves.

Book a strategy call 20 minutes. Live audit. No pitch deck.

01 / Built for HVAC

Meta Ads

Creative, copy, and forms designed for AC and heatpump replacement buyers. No generic home services templates.

02 / Pipeline included

GoHighLevel

Full CRM build with automations, calendars, follow-up sequences. Built in your account. You own it.

03 / Pre-qualified

Booked appointments

Homeowner status, system age, replacement urgency, and timeline screened before the appointment hits your calendar.

The problem

Tired of junk on your calendar?

Most HVAC campaigns fail at the same point: nobody filters the leads before they waste your tech's drive time. The ads work fine. The pipeline behind them doesn't.

×Tenants & renters

×"Just getting quotes" shoppers

×Window unit replacements

×Finance rejects

×Properties for sale

×"Just need a tune-up" leads

If your techs run 10 estimates and only 3 close, your filter is leaking. Pricing won't fix what the filter let through.

The solution

We eat the waste. You only run real estimates.

Every prospect goes through three layers of filtering before your tech ever drives to a property.

Ad-level filtering

Creative and copy designed to repel unqualified prospects (renters, budget shoppers) before they even click. Every click we pay for has a reason to be there.

Form qualification

GoHighLevel forms screen for homeowner status, current system age, replacement urgency, and timeline. Unqualified submissions never enter the pipeline.

Pre-visit automation

Speed-to-lead SMS in under 5 minutes. Confirmation flows. Reschedule and no-show recovery. By the time your tech arrives, the prospect is informed and ready.

100

Raw clicks

~30

Qualified leads

~20

In-home estimates

Illustrative funnel based on industry-typical conversion ranges for properly filtered HVAC campaigns. Actual numbers depend on market, offer, and ad budget.

What's included

A complete system, built once, owned by you.

No separate vendors for ads, CRM, automations, and reporting. One build. One partner. One throat to choke.

Meta Ads (creative, copy, forms)

HVAC-specific creative tested across 5+ angles per campaign: replacement urgency, energy bill savings, comfort, financing. Weekly refresh to fight ad fatigue.

GoHighLevel pipeline build

Full account setup, pipeline stages, calendar integration, lead routing, and reporting dashboards. Built in your account. You keep everything if we part ways.

Automation workflows

Speed-to-lead SMS, no-show recovery, reschedule sequences, review-request flows after install, and pipeline notifications for your closers.

Live reporting dashboard

Single dashboard tracking spend, leads, qualified appointments, show rate, and cost per appointment. No 40-slide monthly decks. Real numbers, real-time.

How we compare

One system. Owned by you. Built in your accounts.

Most agencies stop at "we ran your ads." That's where the actual work begins.

Feature	Lead vendors	Generalist agency	DIY / in-house	Converxio
HVAC-specific creative	×	×	×	✓ Built for HVAC
CRM & pipeline build	×	×	×	✓ Full GHL build
Pre-appointment qualification	×	×	×	✓ 3-layer filter
Lead exclusivity	×	✓	✓	✓ Yours only
Weekly creative refresh	×	×	×	✓ 3-5 new/week
You own the system	×	×	✓	✓ Built in your accounts

The economics

Cost per install is the only number that matters.

$40 HVAC leads from a shared vendor look great on a spreadsheet, until you add show rate and close rate. With 4 other installers calling the same homeowner, what really counts is cost per install on your truck.

⚠ Shared lead vendors

$40 leads, 25% show, 15% close

Cost per lead$40

Show rate25%

Close rate (of sits)15%

REAL COST PER INSTALL $1,067

✓ Qualified appointments

$175 sits, 80% show, 35% close

Cost per appointment$175

Show rate80%

Close rate (of sits)35%

REAL COST PER INSTALL $625

Illustrative math using HVAC-typical ranges. Actual numbers vary by market, offer, and team. The principle holds: exclusive, qualified appointments cost more upfront but produce a lower true cost per install. At $8K–$20K average tickets, that's the only number that matters.

How it works

From handshake to first booked estimate in 21 days.

Week 1 · Audit & architecture

Map the sales process

We map your current sales flow, install proper tracking, and architect the GoHighLevel pipeline around how your business actually closes installs. No templates.

Week 2 · Build

Produce ads. Build the system.

Ad creative is produced. GHL workflows, forms, calendars, and automations are built. Speed-to-lead and no-show recovery sequences go live and get tested end-to-end.

Week 3 · Launch

Campaigns live, estimates booking

Campaigns launch with 3-5 angles tested simultaneously to find what your local market responds to. First qualified estimates typically book within 7-14 days.

Month 2+ · Optimize & scale

Kill losers. Scale winners.

We kill what's not working, scale what is, and tighten qualification based on which leads your team actually closes. CPA stabilizes around day 30-45.

Honest fit check

Who this is (and isn't) for.

We'd rather lose a sales call than win a wrong-fit client. Here's the honest filter.

This is for you if

You're an AC or heatpump installer doing $500K–$5M annually and want predictable install volume.
You have techs and closers ready to handle more estimates. We book them, you close them.
You can invest at least $3,000/month in ad spend on top of management.
You want one partner accountable for the full system, not three vendors blaming each other.
You're willing to use GoHighLevel as your CRM (or already do).

This isn't for you if

You want raw leads dumped into a spreadsheet. We don't sell leads.
You're shopping for the cheapest agency. We're not it.
You don't have install capacity to handle more deals.
You want to manage campaigns yourself and just need a consultant.
You're looking for week-one results with no setup period.

FAQ

The questions before the call.

Pre-qualified estimates booked on your calendar: homeowner, decision-maker, qualifying system age or replacement need, in your service area. We don't sell raw leads, and we don't dump form fills into a spreadsheet for you to chase.

No. We set up the GHL account in your name and build the full pipeline, automations, and dashboards. If you already have GHL, we audit what you have and rebuild whatever isn't working.

Lead vendors sell the same lead to 3-5 installers. You're racing competitors to dial first. Our leads are exclusive to you, qualified before they hit your CRM, and booked as appointments. Different product entirely.

Minimum $3,000/month for statistically meaningful data. Most clients run $5,000–$15,000/month once we've found winning campaigns. Ad spend is separate from management fees and goes directly to Meta.

First qualified estimates typically within 7-14 days of launch. Cost per estimate stabilizes around day 30-45 once we've identified winning creative and audiences. Anyone promising results in week one is selling you something.

The GHL build is yours. Ad accounts are yours. Creative is yours. We work month-to-month after the initial build. No long contracts, no exit fees. If we're not earning the relationship, you should leave.

Honest answer: you work directly with the founder, not a junior account manager. We're hungry and our reputation rides on every single client. If you want a 50-person agency, look elsewhere. If you want someone obsessed with your specific numbers, that's us.

Most HVAC businesses live and die by heatwaves and cold snaps. Our system smooths that out by running creative angles year-round: replacement urgency in summer, efficiency and rebates in shoulder seasons, comfort and air quality in winter. You stop being seasonal.

Pricing depends on market, ad spend, and scope. We'll quote exact numbers on the call once we understand your business. If you're not in a position to invest at least $3K/month in ad spend on top of management, we're probably not the right fit yet.

Ready for predictable installs year-round?

Book a 20-minute call. We'll audit your current setup live, show you exactly where leads are leaking, and tell you what we'd build differently. You'll leave with at least one fix you can apply this week, whether you hire us or not.

Book a strategy call

No long pitch. No pressure. Just math.