Campaign build & strategy
Offer, audience, and budget structured around the jobs you actually want. Account and pixel set up right the first time, so the data you're optimizing on is real.
Facebook and Instagram, from one ad account.
Meta ads agency for Australian trades
More booked jobs,straight off Meta ads.
We build the campaigns, make the creative, and run the spend every day. Leads land on your phone the second they come in. You show up and do the work.
Or see how the whole thing works →
- 1,041 leads at $16.06 for a Melbourne installer
- Industry average is ~$45 a lead
- No lock-in. Month to month
Leads
1,041
In 61 days. About 17 a day, weekends included.
Cost per lead
$16.06
$16,716 total spend, paid to Meta.
Spend scaled
3.6×
$75 a day up to $274 a day.
Cheaper per lead
~70%
Against their previous agency.
You own the account
Campaigns run in your ad account, not ours. Leave whenever and you keep the account, the pixel data, the audiences and every lead.
No lock-in contract
Month to month, no minimum term and no exit fee. We keep you by doing the work, not by holding a signature.
Your leads stay yours
Never shared, never resold, never sent to another business in your service area. We don't run a lead pool.
Tracking that survives iOS
Pixel plus Conversions API, so events go server side too. Optimise on your real numbers instead of the half a browser lets through.
Built for the trades, and the businesses that run like them.
A cost per lead means nothing
without the market beside it.
Published 2026 benchmarks for home-service Meta lead generation, against the account we actually run. Real numbers, and exactly how each one is worked out.
Cost per Meta lead, Australian home services
Lower is better. Bars show the published range where the source gives one; the solid section is the bottom of that range.
Published benchmark
Renviro · previous agency
Renviro · with Converxio
Roofing, typical
$40–80
Home services average
$35–65
Contractor average
~$45
Renviro, previous agency
$52.50
Renviro, with Converxio
$16.06
View as a table
| Source | Cost per lead (AUD) |
|---|---|
| Roofing, typical | $40–80 |
| Home services average | $35–65 |
| Contractor average | ~$45 |
| Renviro Power, previous agency | $52.50 |
| Renviro Power, with Converxio | $16.06 |
Benchmark ranges are published 2026 figures. Our number is one account over 61 days, not a promise about yours. Costs move with your trade, market and offer. AUD. How it was measured.
Spend up 3.6×, cost per lead down 70%
Put more money into a Meta account and cost per lead usually climbs, because you exhaust the cheap audience and start paying for the expensive one. This account went the other way. Both measures are indexed to 100 at the starting point so two different units share one scale.
Daily ad spend · $75 → $274
Cost per lead · $52.50 → $16.06
View as a table
| Measure | Before | After | Indexed |
|---|---|---|---|
| Daily ad spend | $75.00 | $274.00 | 100 → 365 |
| Cost per lead | $52.50 | $16.06 | 100 → 31 |
How these are worked out. Their previous agency ran $75 a day for 6 to 10 leads a week, putting cost per lead between $52.50 and $87.50. Every comparison uses $52.50, the figure most flattering to that agency, so the improvement shown is the smallest one their own numbers support. Current figures: $16,716 across 1 May to 30 June 2026, producing 1,041 leads. AUD. Full case study.
Results we've put up
Real accounts, real numbers, every one dated. Pick an account.
Renviro Power: 1,041 leads at $16.06 each
- $16,716 spent across the 61 days
- Daily budget went from $75 to $274, up 3.6×
- Cost per lead down about 70% from $52.50 with their old agency
- Roughly 120 leads a week, up from 6 to 10
“Just this week, we got 110 leads.” Yusuf Guryayli, ownerRead the Renviro case study
RS Energy: 963 leads at $10.93 each
- $10,530 spent across the nine months
- About 107 leads a month on average
- Cost per lead fell from $29.84 (July 2025) to $7.67 (April 2026)
- Best month, April 2026: 171 leads at $7.67 each
Icarus Renewables: 435 leads at $18.27 each
- $7,949 spent across the seven months
- 86 leads at $15.12 in the first month on the account
- Best month, February 2026: 80 leads at $12.93 each
- About 1 in 5 link clicks turned into a lead
Illustrative
Illustrative
Each result is one account over the dated window shown, straight from Meta Ads Manager, in AUD. A lead is a completed enquiry form, not a booked job.
Meta ads, run end to end.
One offer, done properly. Everything below is part of it, not an upsell you find out about later.
Creative that stops the scroll
Hooks, copy, and ad creative written for people who need the work done now. We test angles against each other and keep the ones that book jobs.
Your job-site photos and crew video beat stock every time.
Leads routed to your phone
Every lead is captured, tagged, and pushed to you the moment it comes in. No sticky notes, no leads going cold while you're up a ladder.
GoHighLevel by default, or we plug into the CRM you already use.
Daily optimization
Budgets, audiences, and creative get worked on every day, not glanced at once a month. Losers get cut early, winners get more spend.
Media buying run by people, not a dashboard you babysit.
Reporting you can read
Spend, leads, cost per lead, and what it turned into. Plain numbers in plain language, so you always know what your money is doing.
No jargon reports designed to hide a bad month.
Local targeting that fits your van
We advertise where your crew can actually get to, at the times you want the phone ringing. No paying to reach people three counties over.
Service area in, wasted spend out.
From ad click to booked job.
Every lead rides the same track. Nothing sits in a spreadsheet waiting for someone to notice it.
-
Day 1
We light the spark
Meta ads put you in front of people in your area who need the work done now.
-
One tap
We catch the lead
Name, number, and job details captured the moment they tap the ad.
-
Seconds
We hand it over fast
It hits your CRM and your phone right away, while they're still interested.
-
Same day
You cash in
You call, you close, and the job goes on the calendar.
Run your Meta ads with us, free for 14 days.
We build the campaigns, write the copy, make the creative and manage the spend daily, and charge you no management fee for the first two weeks. You cover your own ad spend, paid straight to Meta. If it doesn't work, you walk away and keep everything we built.
- No card up front, no management fee
- $50 a day minimum ad spend, paid directly to Meta
- Walk away after and keep the account, creative and leads
- Month to month after that, no lock-in
Claim your free 14 days
Or book a 15-minute call
Almost no agency in this market will do this. We will.
The stuff people ask first.
Both. Meta owns Facebook and Instagram, and campaigns run across both from the same ad account. We put your budget wherever the booked jobs are coming from, not wherever looks nicer.
It depends on your market and your average job value, but Meta needs real daily spend before it learns who to show your ads to. Book a 15-minute call and we'll give you a straight number for your area instead of a guess.
We do. Angles, copy, and creative are on us. If you have job-site photos or video from your crew, we'll use them, because that footage almost always outperforms anything stock.
Straight into your CRM and onto your phone the second they come in. That routing is part of running the ads, not a separate service. We use GoHighLevel by default and plug into whatever you already run if you'd rather keep it.
Leads usually start in the first week or two. The first stretch is Meta learning your audience, so we're watching cost per lead closely and cutting what doesn't work. Judging a campaign on day three isn't a real read.
Service businesses that live on booked jobs. HVAC, solar, roofing, and electrical are our bread and butter. Dental offices, real estate agents, and coaches run on the same setup.
You do, both of them. Campaigns run inside your own Meta ad account under your Business Manager, and we get partner access to it. Your leads are yours alone and are never shared, resold, or sent to another business in your area. If we ever part ways you keep the account, the audiences, the pixel data, and every lead we generated. Worth asking any agency this before you sign. Plenty of them keep the account.
No. It's month to month. No minimum term, no exit fee, and no notice period beyond the month you've already paid for. We'd rather keep you because the work is good than because a contract says you have to stay.
The one hard number is ad spend: $50 a day minimum, paid by you directly to Meta. Below that, Meta can't gather enough data to optimise and you're just donating budget. Our management fee depends on your market and how many campaigns you need, so we quote it on the call once we've seen your numbers rather than putting a fake “from” price on a website. You can also start on the 14-day trial and pay us nothing at all while you judge it.
Yes. We run your Meta ads for 14 days with no management fee. You cover your own ad spend, paid straight to Meta, with that $50 a day minimum. No card up front. If it doesn't work you walk away and keep everything we built: the account, the creative, the audiences and the leads. The full terms are here, including the honest fine print.
We set the Meta pixel up properly and pair it with the Conversions API, so events are sent server side as well as from the browser. That keeps your reporting and Meta's optimisation working even when a browser blocks the pixel. Without it you're optimising on a fraction of your real data, which is why a lot of accounts quietly get worse over time and nobody can say why.
Still got a question? Ask us directly. We answer within one business day.
Under construction · Waitlist open
Suizza
by Converxio
The Meta ads manager and CRM we've been building for ourselves, opening up to everyone else. Campaigns, leads and follow-up in one place, instead of Ads Manager in one tab and a CRM in another.
- Campaign management. Build and edit Meta campaigns without opening Ads Manager.
- Lead inbox and CRM pipeline. Every lead in one pipeline, with stages and notes.
- Follow-up that doesn't sleep. SMS on a 2, 3 and 7 day cadence, with email behind it.
- Cost per lead, tracked properly. Spend, leads and what they turned into, in plain language.
- AI through the whole thing. Ad copy, creative angles and follow-ups drafted for you.
Tell us about your business.
Fill this out and we'll get back to you within one business day. If you'd rather just book a time, the link's on the right.