Meta Ads + GoHighLevel · Solar installers only

Solar buyers ready to install, booked on your calendar.

We build the full acquisition system for solar installers. Meta Ads, qualification flows, and a GoHighLevel pipeline that filters out tire-kickers before they hit your closer's calendar.

Book a strategy call 20 minutes. Live audit. No pitch deck.

01 / Built for solar

Meta Ads

Creative, copy, and forms designed specifically for high-ticket solar buyers. No generic templates.

02 / Pipeline included

GoHighLevel

Full CRM build with automations, calendars, follow-up sequences. Built in your account. You own it.

03 / Pre-qualified

Booked appointments

Homeowner status, bill size, roof type, and timeline screened before the appointment hits your calendar.

The problem

Tired of junk on your calendar?

Most solar campaigns fail at the same point: nobody filters the leads before they waste your closer's time. The ads work fine. The pipeline behind them doesn't.

×Tenants & renters

×$0 bill payers

×Finance rejects

×Properties for sale

×Driveway quote-shoppers

×Roofs that won't qualify

If your closers run 10 appointments and only 4 sit, your filter is leaking. Closers can only work with what gets through.

The solution

We eat the waste. You only run real appointments.

Every prospect goes through three layers of filtering before they ever hit your calendar.

Ad-level filtering

Creative and copy designed to repel unqualified prospects (renters, budget shoppers) before they even click. Every click we pay for has a reason to be there.

Form qualification

GoHighLevel forms screen for homeowner status, monthly bill size, roof type, and install timeline. Unqualified submissions never enter the pipeline.

Pre-call automation

Speed-to-lead SMS in under 5 minutes. Confirmation flows. Reschedule and no-show recovery. By the time a closer dials, the prospect is warm and qualified.

100

Raw clicks

~30

Qualified leads

~20

Booked sits

Illustrative funnel based on industry-typical conversion ranges for properly filtered solar campaigns. Actual numbers depend on market, offer, and ad budget.

What's included

A complete system, built once, owned by you.

No separate vendors for ads, CRM, automations, and reporting. One build. One partner. One throat to choke.

Meta Ads (creative, copy, forms)

Solar-specific creative tested across 5+ angles per campaign. Lead forms built to qualify, not just collect. Weekly creative refresh to fight ad fatigue.

GoHighLevel pipeline build

Full account setup, pipeline stages, calendar integration, lead routing, and reporting dashboards. Built in your account. You keep everything if we part ways.

Automation workflows

Speed-to-lead SMS, no-show recovery, reschedule sequences, review-request flows after install, and pipeline notifications for your closers.

Live reporting dashboard

Single dashboard tracking spend, leads, qualified appointments, show rate, and cost per appointment. No 40-slide monthly decks. Real numbers, real-time.

How we compare

One system. Owned by you. Built in your accounts.

Most agencies stop at "we ran your ads." That's where the actual work begins.

Feature	Lead vendors	Generalist agency	DIY / in-house	Converxio
Solar-specific creative	×	×	×	✓ Built for solar
CRM & pipeline build	×	×	×	✓ Full GHL build
Pre-appointment qualification	×	×	×	✓ 3-layer filter
Lead exclusivity	×	✓	✓	✓ Yours only
Weekly creative refresh	×	×	×	✓ 3-5 new/week
You own the system	×	×	✓	✓ Built in your accounts

The economics

Cost per install is the only number that matters.

Cheap leads look great on a spreadsheet, until you add show rate and close rate. Here's the math your competitors aren't showing you.

⚠ Cheap leads

$50 leads, 30% show, 10% close

Cost per lead$50

Show rate30%

Close rate (of sits)10%

REAL COST PER INSTALL $1,667

✓ Qualified appointments

$250 sits, 80% show, 30% close

Cost per appointment$250

Show rate80%

Close rate (of sits)30%

REAL COST PER INSTALL $1,042

Illustrative math using industry-typical ranges. Actual numbers vary by market, offer, and team. The principle holds: higher upfront price plus better filtering equals lower true CPA.

How it works

From handshake to first booked sit in 21 days.

Week 1 · Audit & architecture

Map the sales process

We map your current sales flow, install proper tracking, and architect the GoHighLevel pipeline around how your business actually closes deals. No templates.

Week 2 · Build

Produce ads. Build the system.

Ad creative is produced. GHL workflows, forms, calendars, and automations are built. Speed-to-lead and no-show recovery sequences go live and get tested end-to-end.

Week 3 · Launch

Campaigns live, sits booking

Campaigns launch with 3-5 angles tested simultaneously to find what your local market responds to. First qualified appointments typically book within 7-14 days.

Month 2+ · Optimize & scale

Kill losers. Scale winners.

We kill what's not working, scale what is, and tighten qualification based on which leads your team actually closes. CPA stabilizes around day 30-45.

Honest fit check

Who this is (and isn't) for.

We'd rather lose a sales call than win a wrong-fit client. Here's the honest filter.

This is for you if

You're a solar installer doing $500K–$5M annually and want predictable appointment flow.
You have closers ready to handle more sits. We book them, you close them.
You can invest at least $3,000/month in ad spend on top of management.
You want one partner accountable for the full system, not three vendors blaming each other.
You're willing to use GoHighLevel as your CRM (or already do).

This isn't for you if

You want raw leads dumped into a spreadsheet. We don't sell leads.
You're shopping for the cheapest agency. We're not it.
You don't have install capacity to handle more deals.
You want to manage campaigns yourself and just need a consultant.
You're looking for week-one results with no setup period.

FAQ

The questions before the call.

Pre-qualified appointments booked on your calendar: homeowner, bill payer, qualifying monthly bill, in your service area. We don't sell raw leads, and we don't dump form fills into a spreadsheet for you to chase.

No. We set up the GHL account in your name and build the full pipeline, automations, and dashboards. If you already have GHL, we audit what you have and rebuild whatever isn't working.

Lead vendors sell the same lead to 3-5 installers. You're racing competitors to dial first. Our leads are exclusive to you, qualified before they hit your CRM, and booked as appointments. Different product entirely.

Minimum $3,000/month for statistically meaningful data. Most clients run $5,000–$15,000/month once we've found winning campaigns. Ad spend is separate from management fees and goes directly to Meta.

First qualified appointments typically within 7-14 days of launch. Cost per appointment stabilizes around day 30-45 once we've identified winning creative and audiences. Anyone promising results in week one is selling you something.

The GHL build is yours. Ad accounts are yours. Creative is yours. We work month-to-month after the initial build. No long contracts, no exit fees. If we're not earning the relationship, you should leave.

Honest answer: you work directly with the founder, not a junior account manager. We're hungry and our reputation rides on every single client. If you want a 50-person agency, look elsewhere. If you want someone obsessed with your specific numbers, that's us.

Our qualification flow catches most of it upfront: homeowner status, bill verification, timeline screening. For the ones that slip through, we tighten the filter weekly based on closer feedback. The system gets better every month it runs.

Pricing depends on market, ad spend, and scope. We'll quote exact numbers on the call once we understand your business. If you're not in a position to invest at least $3K/month in ad spend on top of management, we're probably not the right fit yet.

Want to see what your funnel could look like?

Book a 20-minute call. We'll audit your current setup live, show you exactly where leads are leaking, and tell you what we'd build differently. You'll leave with at least one fix you can apply this week, whether you hire us or not.

Book a strategy call

No long pitch. No pressure. Just math.