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Meta ads for roofing · Australia

Roofing leads that turn into booked inspections.

Restorations, re-roofs, repairs. Roofing is the priciest trade on Meta, so the offer has to do real work before anyone fills in a form. That is the part we build.

  • Your leads, never shared or resold
  • Campaigns run in your own ad account
  • Budget that moves with the weather, worked daily
  • Month to month, no lock-in
Start your free 14 days Book a 15-min call

Why roofing is the hardest trade on Meta.

It is the most expensive lead in home services. Everything below is where that money goes missing.

You are buying leads someone else also bought

A lot of the roofing lead market resells the same enquiry to three or four companies. You are paying to be one of several people ringing a homeowner who is now annoyed.

What we doRun campaigns inside your own ad account. Your leads are yours alone, never shared, never resold, and you keep them if we ever part ways.

Form fills get counted as success

Cost per lead looks fine while cost per booked inspection quietly doubles. The metric everyone reports is not the metric that pays you.

What we doTrack through to booked inspections and optimise on that once there is enough volume, rather than declaring victory at the form.

Weather turns the account on and off

Demand arrives in bursts. A fixed daily budget underspends the week that matters and wastes the three that do not.

What we doMove budget with conditions. Pull back when nobody can get on a roof, push hard into the window after a storm while everyone else is still writing their ad.

The ad does not say what you actually take on

Vague creative brings in insurance-only jobs, jobs outside your area, and repairs you do not want. Your estimator absorbs the cost.

What we doState the work you want and the work you do not in the ad itself, and add a qualifying question so the form filters before your phone does.

Be our first published roofing account.

You pay us nothing for 14 days while we prove it in your market. Here is the deal, and the account that shows how we work.

Prove it in your market first

Take the 14-day trial. We build the campaigns, run them daily and route every lead to your phone, and you pay us no management fee while it runs. You only pay Meta for the ads.

Either way: you keep the account, the creative and every lead we bring in. See the trial terms.

The account we can show you

Renviro Power is a Melbourne heat pump and air conditioning installer. Over 61 days we produced 1,041 leads at $16.06 while taking daily spend from $75 to $274, and cost per lead fell about 70% instead of climbing.

Different trade, same method: price-led offers, tight exclusions, and follow-up that does not sleep. Read the full case study.

What a roofing lead should cost.

Cost per Meta lead, Australian home services

Lower is better. Bars show the published range where the source gives one; the solid section is the bottom of that range.

Published benchmark Our HVAC account, measured
Roofing, typical $40–80
Home services average $35–65
Contractor average ~$45
Our HVAC account, measured $16.06
View as a table
SourceCost per lead (AUD)
Roofing, typical$40–80
Home services average$35–65
Contractor average~$45
Our HVAC account, measured$16.06

That $16.06 is a heat pump account, not a roofing one. Roofing is a more expensive auction and we would be lying to imply otherwise. It is here as evidence of how we work, not as a number to expect. All figures in AUD.

Everything, for one fee.

No add-ons discovered later. This is the whole service.

Campaign build & strategy

Offer, audience, budget and account structure built around the jobs you want. Pixel and Conversions API set up properly, so you optimise on real data.

Creative and copy

Hooks, copy and creative aimed at a homeowner staring at a stain on the ceiling or a roof that has stopped looking right. Drone shots and before-and-afters from your own jobs beat stock every time.

Leads routed to your phone

Every lead captured, tagged and pushed to you the second it lands. GoHighLevel by default, or we plug into the CRM you already run.

Daily optimisation and plain reporting

Budgets, audiences and creative worked on every day, not glanced at monthly. Spend, leads, cost per lead and what it turned into, in plain language.

Almost no agency will run your ads free for 14 days. We will.

We build and run the whole thing for two weeks and charge you no management fee. You cover your own ad spend, paid straight to Meta. If it does not work, you walk away and keep everything we built.

  • No card up front, no management fee
  • $50 a day minimum ad spend, paid directly to Meta
  • Walk away after and keep the account, creative and leads
  • Month to month after that, no lock-in
Claim your free 14 days Or book a 15-minute call

A realistic cost per lead for your trade and postcode, before you spend anything.

Roofing questions we get asked first.

Roofing is the most expensive of the trades we work in. Published 2026 benchmarks put it at roughly $40 to $80 a lead, against about $45 for contractors generally. Anyone quoting you a flat number without seeing your market and your offer is guessing. On a 15-minute call we will give you a realistic range for your area and tell you if we do not think it is worth running.
Not yet, and we are not going to pretend otherwise. Our measured account is a Melbourne heat pump installer: 1,041 leads at $16.06 over 61 days. Different trade, same method, rebate and price-led offers, tight exclusions, follow-up that does not sleep. If you want to be our first published roofing account, the 14-day trial is the low-risk way to find out, because you pay us nothing while we prove it.
No. We do not run a lead pool and we never resell. Campaigns run in your own ad account, your leads go into your CRM, and nobody else in your service area gets them. Worth asking that question of anyone selling you roofing leads, because a lot of the market works the other way.
By making the ad do the filtering. Asking a qualifying question in the form, being explicit about what you do and do not take on, and excluding everyone who has already enquired so budget only chases new people. The measure that matters is booked inspections, not form fills, so that is what we optimise towards once there is enough data to do it.
Demand in roofing is lumpy and that is normal. We keep budget responsive rather than fixed. Pull back when nobody can get on a roof, push hard into the window after a storm when intent spikes and everyone else is still writing their ad. That only works if somebody is in the account daily, which is the point.

Anything else? Ask us directly. We answer within one business day.

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