Renviro Power
Case study · Heat pumps & air conditioning · Melbourne

We nearly quadrupled their ad spend.
Their cost per lead fell about 70%.

Renviro Power installs Emerald heat pumps and reverse-cycle air conditioning across Melbourne. In two months on Meta they went from single-digit weekly leads to more than a thousand.

Client Renviro Power Industry Hot water & air conditioning Market Melbourne, VIC Working together since February 2025
The numbers

61 days, measured

1 May – 30 June. Straight out of Ads Manager, no rounding in our favour.

1,041
Leads in 61 days
About 17 every day, weekends included
$16.06
Cost per lead
$16,716 total spend
~70%
Cheaper per lead
Against their previous agency
~12×
More leads per week
From 6–10 a week to roughly 120

The part that shouldn't happen

Push more money into a Meta account and cost per lead usually climbs. You exhaust the cheap audience and start paying for the expensive one. That's the normal tax on scaling.

Daily budget $75 → $274 3.6× the spend
Cost per lead $52.50 → $16.06 Down about 70%

Both moved at once, in opposite directions. That is the whole case study.

How these are worked out. Before Converxio, Renviro Power ran $75 a day and saw 6 to 10 leads a week, putting their cost per lead between $52.50 and $87.50. Every comparison on this page uses $52.50, the figure most flattering to the previous agency, so the improvement shown is the smallest one their own numbers support. Current figures are total spend of $16,716 across 1 May to 30 June 2026 producing 1,041 leads, giving $16.06 per lead.

In their words

Hear it from the owner

Fifteen seconds, unscripted, filmed on his phone.

Yusuf Guryayli, Owner, Renviro Power

What he says

"Hi, this is Yusuf from Renviro Power. Just a special thanks to John for all his services with generating our leads. Just this week, we got 110 leads. This is what we can achieve with John. Thank you very much."

That 110 in a single week lines up with the campaign average over the two months measured above, roughly 120 leads a week, against the 6 to 10 they were seeing before.

Where they started

An agency that had stopped paying attention

Renviro Power came to us in February 2025 already running Meta ads through another agency. The account was technically live. It just wasn't going anywhere. Six to ten leads a week, at a cost per lead that made every install a fight to justify, and no real sense that anyone was watching the account day to day.

"We wanted something more consistent, higher quality, and scalable in terms of results."

That word, scalable, is the one that mattered. They didn't want a better week. They wanted to be able to put more money in and get more work out, reliably, without the economics falling apart.

What we ran

Price, rebates, and a reason to move now

Heat pumps in Victoria are a rebate market. Between VEU, Solar Victoria, STCs and VEECs, the gap between the sticker price and what a household actually pays is large, and most people have no idea. So we led with exactly that: the real number after rebates, and the fact that rebate programs don't stay open forever.

  • The offer did the work. Pricing and the rebate stack, stated plainly, with a genuine reason not to put it off.
  • Statics beat video. We tested video and UGC properly. For this market they lost. What won was a clean static that lays the whole offer out and makes the value obvious before anyone has to click.
  • Broad targeting. We let Meta find the buyers instead of boxing it in, and excluded everyone who had already submitted the form so budget only ever chased new people.
  • Follow-up that doesn't sleep. Leads land in a CRM built for them, with SMS chasing non-responders on a 2, 3 and 7 day cadence and email behind it pushing people who enquired towards actually buying.
What changed

A week in, it was already different

The shift showed up almost immediately. Within the first week the account looked like a different business. It hasn't been a straight line since; a Meta algorithm change knocked things around for a stretch and we had to rebuild our way out of it. That got fixed, and the account is still running today, more than a year after we started.

The useful measure isn't in the ad account anyway. Renviro Power's bottleneck stopped being lead flow and became install capacity. The constraint moved from finding the work to getting it all done. That's the point at which advertising has actually done its job.

They've stayed on ever since, which in this business is the only endorsement that really counts.

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