435 solar leads in seven months.
$18.27 a lead.
Icarus Renewables' Meta account from October 2025 to April 2026. 435 leads on $7,949 of spend, starting with 86 leads at $15.12 in the account's first month.
Seven months, measured.
October 2025 to April 2026. Straight out of Ads Manager, with no rounding in our favour.
Every month in the window.
Leads and cost per lead for each month, so you can see the whole run and not just the total.
Higher is better. The best month is highlighted.
Lower is better. The cheapest month is highlighted.
View every month as a table
| Month | Spend (AUD) | Leads | Cost per lead |
|---|---|---|---|
| Oct 2025 | $1,300.33 | 86 | $15.12 |
| Nov 2025 | $1,074.10 | 48 | $22.38 |
| Dec 2025 | $1,067.79 | 36 | $29.66 |
| Jan 2026 | $517.53 | 29 | $17.85 |
| Feb 2026 | $1,034.34 | 80 | $12.93 |
| Mar 2026 | $1,360.19 | 78 | $17.44 |
| Apr 2026 | $1,594.90 | 78 | $20.45 |
| Window total | $7,949.18 | 435 | $18.27 |
How these are worked out. All figures in Australian dollars, read from Meta Ads Manager on 1 October 2026. A lead is a Meta lead form submission as Meta reports it. It is not a booked job, and it is not cross-checked against the CRM. Cost per lead is spend divided by leads. “1 in 5” is leads divided by link clicks, the closest available stand-in for how many people finished the form. The window starts with the account's first month, October 2025, so nothing at the front has been trimmed.
Illustrative
Reading it fairly.
- One account, one seven-month window, one trade. It is not a forecast for your business.
- A lead costs what your trade, your market and your offer say it costs. These numbers show what this account did, not a price we promise.
- The window is fixed and dated, the same way the Renviro Power case study is, so every figure on this page can be checked against the month it came from.
The photo is illustrative and is not a member of the Icarus Renewables team.
Want numbers like these in your market?
Book a 15-minute call. We'll look at what you're paying per lead now and tell you straight whether we can beat it.
- A realistic cost per lead for your trade and postcode
- What budget it takes to make it work
- An honest answer if we don't think it is worth running
You pay us nothing for two weeks and keep everything we build.