What you get How it works Case studies Free trial Blog FAQ Book a 15-min call
Meta ads for solar · Australia

Solar leads who already know what the rebate covers.

Most solar ads produce people collecting their third quote. We build the offer so the ad does the filtering, and the enquiry arrives already knowing roughly what it costs.

  • 963 solar leads at $10.93 for RS Energy
  • Rebate-led offers built for STCs and state schemes
  • Battery and VPP campaigns run separately, not bolted on
  • Month to month, no lock-in
Start your free 14 days Book a 15-min call

Why solar campaigns produce quote-shoppers.

The problem is almost never the targeting. It is what the ad asks for.

The ad competes on price alone

If your creative says the same thing as every other installer, the only thing left for a homeowner to compare is the number at the bottom of the quote. You end up in a race you cannot win.

What we doPut the real post-rebate figure and what is actually included into the ad, so the enquiry starts from value rather than from price.

Nobody explains the rebate properly

Between STCs and the state programs, most households have no idea what they would actually pay. That confusion is the single biggest thing stopping them enquiring.

What we doLead with the rebate maths in plain language, and use the genuine fact that these programs step down over time as a real reason to move now.

Batteries get bolted onto the panel ads

A battery buyer usually already has solar and is watching their bill. Showing them a panel-install ad wastes the impression and drags your whole account average down.

What we doRun batteries as their own campaign with their own creative, audiences and exclusions.

The follow-up stops after one call

Solar has a long consideration window. One unanswered call on day one and the lead is written off, while they are still actively shopping for two more weeks.

What we doRoute leads instantly and keep an SMS and email sequence running across the whole window they are actually deciding in.

Two solar accounts, measured.

Both live, both dated, both straight out of Ads Manager. Here is what they did.

RS Energy: 963 leads at $10.93

Nine months, August 2025 to April 2026, on $10,530 of spend. Cost per lead fell from $29.84 in July 2025 to $7.67 in April 2026, its best month, with 171 leads.

Worth noticing: the cheapest month was the last one. The account kept getting better the longer it ran. Read the RS Energy case study.

Icarus Renewables: 435 leads at $18.27

Seven months, October 2025 to April 2026, on $7,949 of spend, counted from the account's very first month. 86 leads at $15.12 in month one, and a best month of 80 leads at $12.93 in February 2026.

Worth noticing: about 1 in 5 people who clicked the ad went on to fill in the form. Read the Icarus case study.

What a lead should cost you.

Cost per Meta lead, Australian home services

Lower is better. Bars show the published range where the source gives one; the solid section is the bottom of that range.

Published benchmark Our solar accounts, measured
Roofing, typical $40–80
Home services average $35–65
Contractor average ~$45
Icarus Renewables, solar $18.27
RS Energy, solar $10.93
View as a table
SourceCost per lead (AUD)
Roofing, typical$40–80
Home services average$35–65
Contractor average~$45
Icarus Renewables, solar$18.27
RS Energy, solar$10.93

Two solar accounts over their dated windows: RS Energy across nine months, Icarus Renewables across seven. Not a forecast for yours. Solar swings with your state, your offer and whether you are selling panels, batteries or both. All figures in AUD.

Everything, for one fee.

No add-ons discovered later. This is the whole service.

Campaign build & strategy

Offer, audience, budget and account structure built around the jobs you want. Pixel and Conversions API set up properly, so you optimise on real data.

Creative and copy

Hooks, copy and creative aimed at a household comparing quotes and trying to work out what the rebate actually leaves them paying. Install photos and crew video beat stock every time.

Leads routed to your phone

Every lead captured, tagged and pushed to you the second it lands. GoHighLevel by default, or we plug into the CRM you already run.

Daily optimisation and plain reporting

Budgets, audiences and creative worked on every day, not glanced at monthly. Spend, leads, cost per lead and what it turned into, in plain language.

Almost no agency will run your ads free for 14 days. We will.

We build and run the whole thing for two weeks and charge you no management fee. You cover your own ad spend, paid straight to Meta. If it does not work, you walk away and keep everything we built.

  • No card up front, no management fee
  • $50 a day minimum ad spend, paid directly to Meta
  • Walk away after and keep the account, creative and leads
  • Month to month after that, no lock-in
Claim your free 14 days Or book a 15-minute call

A realistic cost per lead for your trade and postcode, before you spend anything.

Solar questions we get asked first.

Home-service Meta leads generally land between $35 and $65, with the broad contractor average near $45. Our two published solar accounts came in well under that: $10.93 a lead for RS Energy over nine months, and $18.27 for Icarus Renewables over seven. Solar swings hard on how well the offer explains the rebate and whether you are selling panels, batteries or both, so we will give you a realistic range for your state on a 15-minute call rather than promising you someone else's number.
Yes, and it is the whole game in this market. Between federal STCs and the state programs, the gap between the sticker price and what a household actually pays is large and badly understood. The campaign that took a Melbourne heat pump account to $16.06 a lead was built exactly on that: state the real post-rebate number, and be honest that these programs do not stay open forever.
That is the default in solar, and it is an offer problem more than a targeting problem. If your ad says the same thing as the other two quotes, price is the only thing left to compare on. We build the ad so it does some of the selling, the real number, what is actually included, why you rather than the cheapest, and set the follow-up to keep working while they are still comparing.
Yes. Batteries have a different buyer to a straight panel install, usually someone who already has solar and is watching their bill, so they get their own campaign, their own creative and their own exclusions rather than being bolted onto the panel ads.
Yes, and we would rather you kept them running at first. It gives you a live comparison on cost per lead and, more importantly, cost per install. If we cannot beat what you are already paying, you should know that quickly rather than after a six-month contract.

Anything else? Ask us directly. We answer within one business day.

Copied to clipboard
Book a call Free 14-day trial