You only advertise when it is already hot
Everyone piles in during the first heatwave and the first cold snap, so that is exactly when a click costs the most. Then the account goes quiet and the algorithm loses everything it learned.
What we do: run year-round with shoulder-season offers - servicing, tune-ups, rebate-driven replacements - so the account keeps its learning and you avoid the worst of the auction.
The offer asks for nothing, so anyone fills it in
A form that says "get a free quote" attracts people who are eighteen months away from buying. Volume looks great, your installers waste a week.
What we do: put price and the real post-rebate number in the ad itself, so the people who enquire have already accepted roughly what it costs.
Leads go cold on a ladder
An HVAC lead that waits four hours has usually already spoken to someone else. Speed to contact matters more in this trade than almost any other.
What we do: route every lead to your phone the second it lands, with SMS chasing non-responders on a 2, 3 and 7 day cadence so nothing quietly dies.
Nobody is watching the account day to day
A monthly check-in means a bad ad set gets three weeks of budget before anyone notices. That is the single most expensive habit in agency media buying.
What we do: work the account daily - cut losers early, push spend into what is booking jobs, and refresh creative before frequency kills it.